CONTENT MARKETING: PIVOTING FROM FILM TO STREAMING

Supporting distribution, marketing lets the world know about the content that has been created and available for audiences to enjoy—an important final step in content creation. So what does entertainment content marketing look like in 2022? How has traditional content (film + television) marketing evolved and what are the differences in marketing streaming content both now and in the future? In this session, we will hear from industry marketing experts– within both worlds–how to successfully adapt skills, techniques and resources to reach today’s streaming audiences.

A panel discussion moderated by Liza Foreman.